Master Digital Marketing Program

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Welcome to Maxcess DMI, where innovation meets expertise, and education takes on a new dimension. We proudly stand as Ahmedabad’s pioneer agency-based digital marketing institute, redefining how education and industry intertwine.

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Key Points Of Master Digital Marketing Program

At maxcess dmi ,we believe that education should be transformative, practical, and tailored to the ever-changing digital landscape. Here’s why choosing us will be the best decision for your digital marketing journey:

Course Curriculum

Module 1 : Introduction to Digital Marketing

1. What is Digital Marketing?
2. Evolution and Importance of Digital Marketing
3. Digital Marketing vs. Traditional Marketing
4. Benefits and Challenges of Digital Marketing
5. Understanding the Digital Marketing Landscape

Module 2: Search Engine Optimization (SEO) Mastery

1. Introduction to SEO:
2. Keyword Research and Analysis:
3. On-Page Optimization:
4. Technical SEO
5. Content Strategy for SEO
6. Off-Page Optimization and Link Building
7. Local SEO
8. SEO Analytics and Reporting
9. Algorithm Updates and Future Trends:

1. Overview of Social Media Platforms
2. Creating an Effective Social Media Strategy
3. Content Creation and Curation for Social Media
4. Community Management and Engagement
5. Paid Advertising on Social Media
6. Social Media Analytics and Insights

Module 4: Content Marketing

1. Understanding Content Marketing
2. Content Marketing Strategy and Planning
3. Types of Content: Blogging, Videos, Infographics, etc.
4. Content Creation, Distribution, and Promotion
5. Content Marketing Metrics and ROI Measurement

Module 5: Email Marketing

1. Introduction to Email Marketing
2. Building an Email List and Lead Generation
3. Email Campaign Planning and Execution
4. Email Automation and Personalization
5. Email Deliverability and Best Practices

Module 6: Pay-Per-Click (PPC) Advertising

1. Basics of PPC Advertising
2. Google Ads and Bing Ads
3. Keyword Research and Selection
4. Ad Copywriting and Design
5. Bid Management and Budgeting
6. PPC Analytics and Optimization

Module 7: Search Engine Marketing (SEM)

1. Introduction to Search Engine Marketing
2. Google Ads Campaign Creation and Optimization
3. Display Advertising and Remarketing
4. Video Advertising on YouTube
5. Shopping Ads and E-commerce Campaigns

Module 8: Influencer Marketing

1. Understanding Influencer Marketing
2. Identifying and Engaging with Influencers
3. Negotiating with Influencers and Campaign Execution
4. Measuring the Impact of Influencer Marketing

Module 9: Affiliate Marketing

1. Overview of Affiliate Marketing
2. Setting up an Affiliate Program
3. Recruiting and Managing Affiliates
4. Affiliate Tracking and Performance Metrics

Module 10: Web Analytics and Conversion Optimization

1. Introduction to Web Analytics
2. Google Analytics Setup and Reporting
3. Analyzing Website Traffic and User Behavior
4. Conversion Rate Optimization (CRO) Techniques
5. A/B Testing and Data-Driven Decision Making

Module 11: Marketing Automation

1. Understanding Marketing Automation
2. Setting up Automated Workflows
3. Lead Nurturing and Drip Campaigns
4. Behavioral Triggers and Personalization
5. Marketing Automation Tools and Integration

Module 12: Digital Marketing Strategy and Planning

1. Creating a Comprehensive Digital Marketing Strategy
2. Budget Allocation and Resource Planning
3. Integration of Various Digital Channels
4. Performance Measurement and Reporting

Module 13: Introduction to Chat GPT

1. What is Chat GPT?
2. How does Chat GPT work?
3. Use cases of Chat GPT
4. Benefits and limitations of Chat GPT

Module 14: Introduction to Artificial Intelligence (AI)

1. What is AI and its significance?
2. The history and evolution of AI.
3. Types of AI: Narrow AI vs. General AI.
4. Real-world applications of AI

Module 15: Introduction to Canva Basics

1. Introduction to Canva
2. Design Principles
3. Working with Text
4. Color and Branding
5. Designing for Social Media
6. Designing for Print

Module 16: Website Development

1. Introduction to WordPress
2. WordPress Themes
3. Content Creation with WordPress
4. Plugins and Widgets
5. Customizing WordPress with CSS
6. Integration

Module 17: Resume Building & Mock Interview

1. Mock Interview
2. Resume Building

Module 18: Introduction to Artificial Intelligence (AI)

1. What is AI and its signi cance?
2. The history and evolution of AI.
3. Types of AI: Narrow AI vs. General AI.
4. Real-world applications of AI

Module 19: Introduction to Canva Basics

1. Introduction to Canva
2. Design Principles
3. Working with Text
4. Color and Branding
5. Designing for Social Media
6. Designing for Print

Module 20: Website Development

1. Introduction to WordPress
2. WordPress Themes
3. Content Creation with WordPress
4. Plugins and Widgets
5. Customizing WordPress with CSS
6. Integration

Module 21: Resume Building & Mock Interview

1. Mock Interview
2. Resume Building

Who Can Attend

Student's

Working Professionals

Entrepreneurs

Organisations

Housewives

Online Consultancy

Key Skills You Will Learn

Job Roles You Can Apply

Canva Designer

WordPress Developer

SEO Specialist

SEO Executive

Key Account Manager

Social Media Executive

Digital Entrepreneur

Social Media Specialist

Marketing Automation Specialist

Growth Marketers/ Performance Marketers

Web Content Writer/ Marketer Writer

Blogger & Affiliate Specialist

Amazon/ Marketplace Manager

Digital Marketing Freelancer

Digital Marketing Executive

Digital Transformation Specialist

Digital Marketing Officer

Social Media Ad Manager

Digital Marketing Manager

D2C Specialist/ D2C Business

Placements Companies

Career Support

In-course Internship

Mock Interview

Campus Drive

LMS Jobs

Resume Building

Live Practical Sessions

Success Stories

Maxcess Digital Marketing Institute

4.9

review us on

Karishma Kumawat

11:10 04 Jan 25

amazing classes w an amazing staff, very friendly, just gonna say coming here was totally worth it!!

Vrushank Patel

11:10 04 Jan 25

Grear experience !

Rishita Rijhwani

10:56 24 Sep 24

I still remember the day I decided to enroll in the Best Digital Marketing Course in Ahmedabad at Maxcess Digital Marketing Institute. Having attended demo lectures elsewhere, I was initially unsure, but there was something about their instructors and content that truly stood out to me. Now, after 4 months, I can confidently say it was one of the best decisions I’ve ever made. From the start, I knew I had chosen the best digital marketing institute in Ahmedabad.The orientation was well-organized and thorough, and the level of support I received throughout the course was fantastic. Thanks to Maxcess Digital Marketing Institute, I not only gained practical skills but also the confidence to excel in the field.Looking back, I can wholeheartedly say that Maxcess Digital Marketing Institute is the top choice for anyone serious about digital marketing. Whether you’re just beginning or aiming to enhance your skills, this institute provides everything you need to succeed.

Sahil Balwani

10:12 16 Sep 24

I recently completed a digital marketing course from Maxcess Digital Marketing Institute.Maxcess Digital Marketing Institute is an excellent place to start your digital marketing career. The classes are well organized. This Advanced Digital Marketing Course curriculum is comprehensive. I Learnt Graphic Designing, Social Media Marketing, SEO, and Website Development. The trainers here are industry experts. This institute gives a chance to work on real projects, and the good thing is that recorded lectures of every lecture are also available. This institute is best for students, working professionals, and business owners. As per my experiance Maxcess is the Best Digital Marketing Institute in Ahmedabad.

Jadav Umang

10:19 13 Sep 24

Having finished high school in the commerce stream, I had a wide range of professional choices. But I've never been good in school; my true interest is starting my own business. I gave graphic design a chance at first, but I soon found that it's a field that need time to get established in. I lost a year, but then I saw an Instagram advertisement of Maxcess and chose to sign up for their Advanced Digital Marketing Course, which is provided by the Best digital marketing institute in Ahmedabad.The course included a thorough syllabus, covering important topics such as Google Ads, Website Development, Social Media Marketing, Content Creation, and SEO techniques to raise website rankings on Google. Through an internship offered by the institute, I was able to put the important theoretical knowledge I had gained into practice. I was offered a job placement halfway through my internship, which proved the value and applicability of the skills I had learned.Maxcess is truly the best digital marketing institute in Ahmedabad. Their hands-on approach, expert guidance, and practical training set them apart, making them the perfect choice for anyone looking to build a career in digital marketing.

dev balani

10:49 12 Sep 24

I recently completed the Advance Digital Marketing course at Maxcess digital marketing institute, and it was an outstanding experience. The course content was comprehensive, covering SEO, SEM, social media marketing, and analytics. The instructors were industry experts, providing practical insights and hands-on training that made complex concepts easy to understand. The interactive sessions and real-world case studies were particularly valuable, allowing me to apply what I learned directly to my projects. The support from the Maxcess digital marketing institute team was excellent, always ready to assist with any queries. This class has significantly enhanced my digital marketing skills and I proudly say maxcess DMI is The best digital marketing institute in ahmedabad

maher panchal

10:54 07 Aug 24

A best decision of mine to switch career in field of Digital Marketing. The way of teaching is very excellent that your all the concepts of digital marketing platforms will be cleared. I will recommend the Maxcess Institute for learning digital marketing course. My special thanks to Namrata Ma'am and Rinkesh Anandani sir for support.

Transformative journey at Maxcess DMI! Learning through real agency projects and a seamless path to placement set the foundation for my digital career. Ready to excel!

Tushar Patel

Choosing Maxcess DMI was a step towards success. Real projects and a guaranteed placement showcased the commitment to students' growth. Grateful for the experience and knowledge!

Rushi

Maxcess DMI – where learning meets industry practice. The seamless transition from classroom to agency was pivotal. A proud graduate, thanks for the 100% placement assurance!

Jigar Chauhan

At Maxcess DMI, I gained more than education – I gained agency-level skills. The assurance of placement success boosted my confidence. Kudos for shaping my digital journey!

Harsh

Maxcess DMI ignited my digital marketing career. With real agency skills and 100% placement success, I stepped confidently into the industry. Thanks for making me industry-ready!

Arjun

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