Maxcess Digital Marketing Institute

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Professional Digital Marketing Program

Welcome to Maxcess DMI, where innovation meets expertise, and education takes on a new dimension. We proudly stand as Ahmedabad’s pioneer agency-based digital marketing institute, redefining how education and industry intertwine.

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Key Points Of Professional Digital Marketing Program

At maxcess dmi ,we believe that education should be transformative, practical, and tailored to the ever-changing digital landscape. Here’s why choosing us will be the best decision for your digital marketing journey:

Course Curriculum

Module 1 : Introduction to Digital Marketing

1. What is Digital Marketing?
2. Evolution and Importance of Digital Marketing
3. Digital Marketing vs. Traditional Marketing
4. Benefits and Challenges of Digital Marketing
5. Understanding the Digital Marketing Landscape

Module 2: Advanced Search Engine Optimization (SEO) Mastery

1. Introduction to SEO:
2. Keyword Research and Analysis:
3. On-Page Optimization:
4. Technical SEO
5. Content Strategy for SEO
6. Off-Page Optimization and Link Building
7. Local SEO
8. SEO Analytics and Reporting
9. Algorithm Updates and Future Trends:

Module 3: Advanced Social Media Marketing

1. Overview of Social Media Platforms
2. Creating an Effective Social Media Strategy
3. Content Creation and Curation for Social Media
4. Community Management and Engagement
5. Paid Advertising on Social Media
6. Social Media Analytics and Insights

Module 4: Advanced Content Marketing

1. Understanding Content Marketing
2. Content Marketing Strategy and Planning
3. Types of Content: Blogging, Videos, Infographics, etc.
4. Content Creation, Distribution, and Promotion
5. Content Marketing Metrics and ROI Measurement

Module 5: Advanced Email Marketing

1. Introduction to Email Marketing
2. Building an Email List and Lead Generation
3. Email Campaign Planning and Execution
4. Email Automation and Personalization
5. Email Deliverability and Best Practices

Module 6: Advanced Pay-Per-Click (PPC) Advertising

1. Basics of PPC Advertising
2. Google Ads and Bing Ads
3. Keyword Research and Selection
4. Ad Copywriting and Design
5. Bid Management and Budgeting
6. PPC Analytics and Optimization

Module 7: Advanced Search Engine Marketing (SEM)

1. Introduction to Search Engine Marketing
2. Google Ads Campaign Creation and Optimization
3. Display Advertising and Remarketing
4. Video Advertising on YouTube
5. Shopping Ads and E-commerce Campaigns

Module 8: Influencer Marketing

1. Understanding Influencer Marketing
2. Identifying and Engaging with Influencers
3. Negotiating with Influencers and Campaign Execution
4. Measuring the Impact of Influencer Marketing

Module 9: Affiliate Marketing

1. Overview of Affiliate Marketing
2. Setting up an Affiliate Program
3. Recruiting and Managing Affiliates
4. Affiliate Tracking and Performance Metrics

Module 10: Web Analytics and Conversion Optimization

1. Introduction to Web Analytics
2. Google Analytics Setup and Reporting
3. Analyzing Website Traffic and User Behavior
4. Conversion Rate Optimization (CRO) Techniques
5. A/B Testing and Data-Driven Decision Making

Module 11: Marketing Automation

1. Understanding Marketing Automation
2. Setting up Automated Workflows
3. Lead Nurturing and Drip Campaigns
4. Behavioral Triggers and Personalization
5. Marketing Automation Tools and Integration

Module 12: Digital Marketing Strategy and Planning

1. Creating a Comprehensive Digital Marketing Strategy
2. Budget Allocation and Resource Planning
3. Integration of Various Digital Channels
4. Performance Measurement and Reporting

1. AI and Machine Learning in Marketing
2. Voice Search and Voice-Activated Devices
3. Chatbots and Conversational Marketing
4. Virtual and Augmented Reality in Marketing

1. Privacy and Data Protection Regulations
2. Ethical Practices in Data Collection and Usage
3. Adherence to Advertising Guidelines

Module 15: Introduction to Chat GPT

1. What is Chat GPT?
2. How does Chat GPT work?
3. Use cases of Chat GPT
4. Benefits and limitations of Chat GPT

Module 16: Introduction to Artificial Intelligence (AI)

1. What is AI and its significance?
2.  The history and evolution of AI.
3. Types of AI: Narrow AI vs. General AI.
4.  Real-world applications of AI

Module 17: Introduction to Canva Basics

1. Introduction to Canva
2. Design Principles
3. Working with Text
4. Color and Branding
5. Designing for Social Media
6. Designing for Print

MODULE 18 : E-commerce Marketing

1. Strategies for online stores
2. Shopping ads and product listings

MODULE 19 : Comprehensive Branding

1. Introduction to Branding
2. Brand Strategy
3. Brand Identity
4. Brand Communication
5. Brand Management and Monitoring

MODULE 20 : Advanced Video Marketing

1. Specialized training in video content creation
2. Video SEO
3. Live streaming
4. 360-degree videos

MODULE 21 : Website Development

1. Introduction to WordPress

2. WordPress Themes

3. Content Creation with WordPress

4. Plugins and Widget

5. Customization WordPress with CSS

6. Integration

MODULE 22 : Resume Building & Mock Interview

MOCK INTERVIEW – A mock interview is a practice job interview that simulates real interview conditions, offering candidates an opportunity to rehearse their responses and receive feedback to improve their performance in actual job interviews.

 

RESUME BUILDING: Resume building is the act of crafting a document summarizing your qualifications, skills, and work history. It’s crucial for job applications, helping employers quickly assess your suitability for a position. A well-crafted resume increases your chances of landing interviews and advancing your career.

MODULE 23 : Freelancing Project Guide

1. Freelancing Start: Learn to set up a winning profile and craft compelling proposals.

2. Client Management: Discover strategies to manage clients effectively and ensure timely payments.

3. Freelancer Success: Get ready to thrive independently with tips for building a successful career.

4. Comprehensive Guide: Access a detailed resource covering every aspect of freelancing for confidence and success.

5. Independent Career: Achieve self-reliance as a freelancer and build a thriving, independent career.

MODULE 24 : Brand Build-up Guide

1. Effective Branding: Unlock the secrets of creating a powerful, standout brand.

2. Unique Identity: Define your brand’s unique identity to set it apart in the market.

3. Message Communication: Learn how to effectively communicate your brand’s message to the world.

4. Lasting Impact: Harness the power of branding to make a lasting impression in a competitive market.

MODULE 25 : Agency Internship

1. Working on live projects
2. Mentorship and Guidance
3. Real-World Experience
4. Skill Development
5. Professional Development
6. Celebration and Recognition

Certifications

Google Digital Unlocked Course

Search Advertising Course

Display Advertising Course

Video Advertising Course

Shopping Advertising Course

Search Advertising Course

Analytics Course

Hootsuite Certifications

Amazon Certification

Search Advertising Course

Analytics Course

Maxcess Digital Marketing

Maxcess SEO Certification

Maxcess Social Media Certification

Maxcess Adwords Certification

Who Can Attend

Key Skills You Will Learn

Job Roles You Can Apply

Canva Designer

WordPress Developer

SEO Specialist

SEO Executive

Key Account Manager

Social Media Executive

Digital Entrepreneur

Social Media Specialist

Marketing Automation Specialist

Growth Marketers/ Performance Marketers

Web Content Writer/ Marketer Writer

Blogger & Affiliate Specialist

Amazon/ Marketplace Manager

Digital Marketing Freelancer

Digital Marketing Executive

Digital Transformation Specialist

Digital Marketing Officer

Social Media Ad Manager

Digital Marketing Manager

D2C Specialist/ D2C Business

Placements Companies

Career Support

Success Stories

Transformative journey at Maxcess DMI! Learning through real agency projects and a seamless path to placement set the foundation for my digital career. Ready to excel!

Tushar Patel

Choosing Maxcess DMI was a step towards success. Real projects and a guaranteed placement showcased the commitment to students' growth. Grateful for the experience and knowledge!

Rushi

Maxcess DMI – where learning meets industry practice. The seamless transition from classroom to agency was pivotal. A proud graduate, thanks for the 100% placement assurance!

Jigar Chauhan

At Maxcess DMI, I gained more than education – I gained agency-level skills. The assurance of placement success boosted my confidence. Kudos for shaping my digital journey!

Harsh

Maxcess DMI ignited my digital marketing career. With real agency skills and 100% placement success, I stepped confidently into the industry. Thanks for making me industry-ready!

Arjun